When Lollywood meets Bollywood:

                                                                                           
by
Fifi Haroont-

Pakistani cinema is little-known of in India, nor has it ever had any significant representation at the international film festivals. However, A glimpse of its billboards suggests the nature of its viewership. Interestingly, all billboards are dismantled in the holy month of Ramazan, to prevent unholy fantasising...Indian bollywood films continue to command an unflagging viewership on video as they cannot be shown in public theatres.

State-owned television is still a preferred medium–the ubiquitous soap opera having its loyal audience in Pakistan and India.The occasional creative socio-political documentary is made but cinema as an art form has yet to take off.